Anderson Rocio Releases ‘Grand Scheme’ – A Rebellious New Single + Video
Multidisciplinary artist and songwriter Anderson Rocio steps fully into the spotlight with her new single and music video Grand Scheme – a powerful, theatrical rebellion against the exploitative systems that fuel the entertainment industry.
Set in a surreal vaudeville-inspired dreamscape, the video mirrors the dynamics Rocio has witnessed behind the curtain in her decade-long career in the business. Executives indulge, artists labor, and the spectacle collapses under its own excess. Yet amidst the chaos, Rocio reclaims the spotlight, embodying a radical act of creative sovereignty. True to Riverine Records’ mission, the cast and crew of Grand Scheme are artists in their own right – mentors, collaborators, and visionaries who brought their creative dominion into the project/
“Without art, there is no industry. Without the industry, there will always be art,” says Rocio. “Grand Scheme is about artists recognizing their power and walking away with their creativity intact.”
The release of Grand Scheme also marks the official launch of Riverine Records, an independent label founded by Rocio and dedicated to developing emerging artists across Aotearoa and Los Angeles. Riverine combines hands-on artist development with global industry strategy – bridging the worlds of creative freedom and career sustainability. At its core, the label empowers musicians to build lasting, independent careers with integrity, education, and impact, driving every release. Learn more at www.riverinerecords.com.
In tandem, Rocio continues her work with The Power In Us Project, a nonprofit channeling music collaborations and royalties toward environmental causes – proof that art can sustain both creators and the planet.
Melding camp spectacle with biting social critique, Rocio’s Grand Scheme is more than a song – it’s a manifesto for a new era of artistry, one that refuses to be owned or diminished by outdated industry models.
